The Voice ep 15: ENGAGE! New Perspectives on Social Media.

Ashton Kutcher and MC Hammer. Egosystem. Context not Content. What the heck does all this mean?? Find out when Graham Machacek sits down with Brian Solis, author of Engage! and principal at Altimeter Group, to discuss new trends in the world of social media, the importance of influencer relations, core concepts from Brian's new book, and how to handle executives who are resistent to social media.