EPISODE · Jul 6, 2011 · 13 MIN
The Voice ep 16: Brand: deconstructed and reconstructed
from The Voice · host IABC Ottawa
Is your organization following through on its promise to its stakeholders? The Voice co-host Graham Machacek sits down with Jon McGinley, Director of Marketing, Radian6, at the MARCOM conference to dissect the components of a strong brand, the difference between brand and reputation, and how "social listening" can help protect a brand.
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The Voice ep 16: Brand: deconstructed and reconstructed
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This episode was published on July 6, 2011.
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