The Voice ep 30: Rethinking Sponsorships

from The Voice · host IABC Ottawa

The old world of sponsorships where brands hand over money in return for a banner or logo at an event is over. On this episode of The Voice, Bernie Colterman from the Centre for Excellence in Public Sector Marketing discusses how brands and events can partner for experiences that engage audiences and boost brand awareness. Learn more about Bernie athttp://www.berniecolterman.ca. Connect with host Danny Starr on twitter @dannystarr.

Episode metadata supplied by the publisher feed · Published Apr 24, 2012

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The Voice ep 30: Rethinking Sponsorships

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