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The Voice Episode 61: How Pharmaceutical Marketing REALLY Works

EPISODE · Jul 2, 2013 · 14 MIN

The Voice Episode 61: How Pharmaceutical Marketing REALLY Works

from The Voice · host IABC Ottawa

Every year, we spend millions of dollars on pharmaceuticals but most of us don't really know or understand how prescription and over the counter medications are marketed. Host Danny Starr talks with Dennis Sakalauskas about how this fascinating industry works from the approval of drugs to the governing bodies that approve every piece of marketing material developed. Learn more about Dennis and his firm DPS Original at dpsoriginal.com and on Twitter @DPSoriginal

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The Voice Episode 61: How Pharmaceutical Marketing REALLY Works

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