The Voltage Effect by John A. List

https://thebookvoice.com/podcasts/2/audible/214253 to listen full audiobooks. Title: The Voltage Effect Author: John A. List Narrator: Will Damron Format: mp3 Length: 8 hrs and 26 mins Release date: 02-01-22 Ratings: 4.5 out of 5 stars, 319 ratings Genres: Social Psychology & Interactions Publisher's Summary: “Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.