EPISODE · Jul 8, 2025 · 7 MIN
The Waitlist Mistake Most Entrepreneurs Make
from Before the Launch with Brenna McGowan · host Brenna McGowan
In this episode, I’m diving into a spicy topic—why I don’t believe in waitlists during a pre-launch for most. Waitlists might seem like a smart strategy, but I’ll show you why they often don’t convert the way we expect — and what you can do instead to warm up your buyers before the launch even starts.Let’s rethink how we’re gathering interest and get strategic about starting conversations that actually lead to sales.Here’s what you’ll uncover during this episode :Why waitlists often don’t mean buyer intentThe psychology of perceived progress (and how it works against you)The big problem with waitlists that most people don’t realize What an interest list can do that a waitlist can’tHow one client sold 55% of their program months ahead of launchListen now to get the scoop on your revised “waitlist” strategy. Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!
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The Waitlist Mistake Most Entrepreneurs Make
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