The Wall, The Ad, and the Truth About Earning Trust

Ten years ago, Janis paid $3,600 for a magazine feature that got her nothing. She spent a decade building a wall of "top choice" awards — until she stopped paying for one and watched her ranking disappear overnight. In this solo episode, Janis breaks down the real difference between being seen and being trusted, why Google reviews outperform every paid recognition program she's ever tried, and what she'd tell her younger self about where to actually put her marketing dollars. Honest, practical, and built for any foot care entrepreneur trying to figure out what's actually worth paying for.Thanks for listening to EmpowerHer Entrepreneur with Janis Boudreau.If this episode supported you in building your foot care nursing practice with more confidence, clarity, and intention, be sure to subscribe, leave a review, and share it with another foot care nurse who would benefit from this conversation.Stay connected with AFCN Learning Institute for education, resources, and support for foot care nurses.🌐 AFCN Learning Institute: https://afcnlearninginstitute.com🌐 Advanced Foot Care Nurse: https://advancedfootnurse.com📧 Contact: [email protected] next time — keep caring, keep growing, and keep showing up for the clients who need you most.