The Wallet Allocation Rule

from 33voices · host 33Voices

Moe and Lerzan Aksoy talk about how 'the Wallet Allocation Rule' is proven to link to the most important measure of customer loyalty: share of the wallet.

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Signal Talks {+} Moe Abdou & Stefan Beswick Presented by 33voices - Signal Talks are bursts of insights that introduce entrepreneurs and leaders to a set of thinking tools and principles to help them reimagine the real-time growth issues and opportunities that they’re wrestling with.

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This episode is 33 minutes long.

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This episode was published on April 4, 2015.

What is this episode about?

Moe and Lerzan Aksoy talk about how 'the Wallet Allocation Rule' is proven to link to the most important measure of customer loyalty: share of the wallet.

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