The Wallet Allocation Rule by Timothy Keiningham, Lerzan Aksoy, Luke Williams, Alexander Buoye

https://thebookvoice.com/podcasts/2/audible/98375 to listen full audiobooks. Title: The Wallet Allocation Rule Author: Timothy Keiningham, Lerzan Aksoy, Luke Williams, Alexander Buoye Narrator: Christopher Kipiniak Format: mp3 Length: 5 hrs and 48 mins Release date: 07-27-20 Ratings: Not rated yet Genres: Consumer Behavior & Market Research Publisher's Summary: The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.