The Way Customers Are Finding Your Inventory Is Changing. (And What to Do About It)

Your customers aren't Googling anymore — they're asking AI. On this episode of LotTalk powered by LotPop, Chris Keene and Renaldo Leonard break down two terms that every dealership needs to understand right now: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Learn why most dealer websites are invisible to AI-driven search engines like ChatGPT and Google Gemini, what the buying habits of millennials and Gen Z mean for your digital strategy, and the specific steps you can take this week to turn your website into an answer machine that generates real leads. Plus: how to pressure-test your vendors and why factory vehicle descriptions are costing you traffic. If you're a used car manager or dealership professional serious about staying ahead of the curve, this episode is one you can't afford to skip.