The Way Up, Episode 4 - Vala’s Pumpkin Patch

Can a family farm turn into a full-blown theme park? The Valas made it happen.In this episode of The Way Up, Guy Raz visits Vala’s Pumpkin Patch in Nebraska to meet Tim and Kelsey Vala — the father-daughter duo behind one of the country’s most beloved fall destinations. From a single patch of farmland to 50+ attractions, 25 restaurants, and 1,400 seasonal employees, Vala’s is redefining what a family business can be.Video Links:Watch the full series hereCheck out the episode page hereWatch this episode on YouTubeWatch all episodes of The Way Up, including the bonus panel episode 'Behind the Business: How 5 Entrepreneurs Beat the Odds'.Connect with Square:Instagram: https://www.instagram.com/squareTwitter: https://x.com/squareFacebook: https://facebook.com/squareTikTok: https://www.tiktok.com/@squareLinkedIn: https://www.linkedin.com/company/joinsquare/Web: https://squareup.com/Contact Sales: https://squ.re/yt_contactsalesSign up for Square's The Bottom Line Weekly newsletter: https://squ.re/3tnvac4The Way Up is a new video series from Square highlighting the real stories of grit, vision, growth, and heart behind some of America’s most innovative local businesses. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.