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The Way Up, Episode 4 - Vala’s Pumpkin Patch episode artwork

Jul 30, 2025 23 min

The Way Up, Episode 4 - Vala’s Pumpkin Patch

from Wisdom From The Top with Guy Raz

Can a family farm turn into a full-blown theme park? The Valas made it happen. In this episode of The Way Up, Guy Raz visits Vala’s Pumpkin Patch in Nebraska to meet Tim and Kelsey Vala — the father-daughter duo behind one of the country’s most beloved fall destinations. From a single patch of farmland to 50+ attractions, 25 restaurants, and 1,400 seasonal employees, Vala’s is redefining what a family business can be. Video Links: Watch the full series here Check out the episode page here Watch this episode on YouTube Watch all episodes of The Way Up, including the bonus panel episode 'Behind the Business: How 5 Entrepreneurs Beat the Odds'. Connect with Square: Instagram: https://www.instagram.com/square Twitter: https://x.com/square Facebook: https://facebook.com/square TikTok: https://www.tiktok.com/@square LinkedIn: https://www.linkedin.com/company/joinsquare/ Web: https://squareup.com/ Contact Sales: https://squ.re/yt_contactsales Sign up for Square's The Bottom Line Weekly newsletter: https://squ.re/3tnvac4 The Way Up is a new video series from Square highlighting the real stories of grit, vision, growth, and heart behind some of America’s most innovative local businesses.

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