The Way We Measure an Ad is Changing: Wharton Professor Explains Why

Wharton Professor of Marketing Dave Reibstein joins the show to discuss this week's marketing trends, including the impact of platform-specific advertising on consumers. Hosted on Acast. See acast.com/privacy for more information.

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This episode is 18 minutes long.

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This episode was published on January 18, 2024.

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