The Web3 Creator Economy

“For me, ownership is not being canceled because of my subject material. It’s about me owning the interaction with those who have chosen to consume that content. We’ve made a conscious decision to do that together, and typically that happens through blockchain.” — Benjamin White In a digital landscape where creators are constantly competing for attention, how can Web3 technology truly democratize content creation, elevate independent voices above established media giants, and redefine digital ownership? Benjamin White is the VP of Creator Strategy at Rug Radio, the first decentralized media ecosystem serving as an incubator, accelerator, and brand builder for independent creators. He is an e-commerce entrepreneur, foodie, writer, podcaster, and self-proclaimed frustrated artist with a passion for brand strategy, content creation, and social media, helping brands and businesses leverage the power of Web3 technologies and platforms. In this episode of Object Subject Form, Ben and Simon discuss how Web3 is reshaping the evolving creator economy, digital art and media—enabling creatives and brands to form deeper, more authentic connections with their audiences while maintaining control and ownership of their content. — Follow Ben: X – https://x.com/hellobenwhite?s=21&t=bOw5KJsHMJwyb18XsKTw4w — Follow Rug Radio: X – https://x.com/rugradio?s=21&t=bOw5KJsHMJwyb18XsKTw4w Instagram – https://www.instagram.com/rugradioofficial?igsh=MzRlODBiNWFlZA== — Connect with me: https://zaap.bio/simonclowes