The Wedding Business Plan That Actually Gets Bookings episode artwork

EPISODE · Mar 10, 2026 · 44 MIN

The Wedding Business Plan That Actually Gets Bookings

from Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast · host Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.Let me save you weeks of work right now. If you’re searching for or thinking about creating a wedding business plan because your calendar isn’t full, you’re looking in the wrong place. What you actually need is a marketing plan that gets you more wedding bookings.The truth is, you don’t need a 50-page business plan with financial projections and market analysis.What you ACTUALLY need is a strategic marketing plan.Here’s the difference: A business plan is for banks and investors. A marketing plan is for booking clients.I’ve helped 1000s wedding pros through this exact process inside The Wedding Business Collective, and I can tell you that not one of them needed a formal business plan to fill their calendar. But every single one of them needed a marketing plan.In this episode, I’m going to show you why you need a marketing plan, what it actually does for your wedding business, and how to get started.Get all the links from this episode: http://evolveyourweddingbusiness.com/351Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/ Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/———Find Heidi: Instagram (send a DM!)The Wedding Business Collective 🩵 (get your first month for $1)Ghosted Lead Booking Wizard 👻Wedding Business Shop 🛍️Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

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👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Let me save you weeks of work right now. If you’re searching for or thinking about creating a wedding business plan because your calendar isn’t full, you’re looking in the wrong place. What you actually need is a marketing plan that gets you more wedding bookings. The truth is, you don’t need a 50-page business plan with financial projections and market analysis. What...

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The Wedding Business Plan That Actually Gets Bookings

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This episode is 44 minutes long.

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This episode was published on March 10, 2026.

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