The Week In Ad Tech Headlines (July 9th - July 13th)

Hey everyone, I’m Paul Wicker and I’m JD Prater. Today is July 16th 2018 and these are your top 7 PPC Headlines from this week. Google Marketing Live: Here Come Fully Automated Ads During the keynote at Google Marketing Live in San Jose, California, on Tuesday, Google announced a slew of new features. Ginny Marvin has the scoop. New Cross-Device Capabilities in Google Analytics Google is introducing new cross-device features, which will help marketers piece together user sessions across desktop and mobile. Google Adds “People Also Search For” Box to Paid Search Results The new “People Also Search For” box, which was updated for organic search this past February, now appears in paid search ads. Facebook Is Adding AR Ads With the new AR ads in the News Feed, Facebook is entering a space previously dominated by Snap. Twitter Lets Advertisers ‘Take Over’ The Explore Tab Twitter’s new Promoted Trend Spotlight ads put a big visual banner with a GIF or image background atop the Explore section. ‘Super, Super Cheap’: Media Buyers Find Easy Wins on Snapchat Thanks to Price Drop Low costs per views and app installs are luring in brand advertisers, who now also enjoy better measurement tools on Snapchat. Instagram Expands Collection Ads & Shopping Bag Icon for Stories to All Brands Instagram says all e-commerce brands will be able to add the Shopping Bag icon within their Stories for the holiday season.