The Week In Ad Tech Headlines (Oct 9-12th)

This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 9-12th. AdWords rolls out new interface to all advertisers Paul finally gets the AdWords UI! Snapchat Adds Context Cards, a Significant Shift for the App Context Cards also provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable. Apple’s Anti-Tracking Tool Restricts Facebook Following People Around The Web Apple’s Intelligent Tracking Prevention — which is enabled by default when people upgrade to Safari’s latest version on mobile and desktop — can deactivate Facebook’s plugins and prevent them from sending this data when they visit a site via Safari. Instagram Stories Launches Cross-posting to Facebook Stories Facebook Stories might not be a ghost town for long. Facebook confirms this feature is officially rolling out, and everyone should have it soon if not already. The only exception is businesses, since they’re not allowed on Facebook Stories yet. Share on IG story first, then’ll you see it. Bing Ads Rolling Out Dynamic Search Ads to US and UK Available now to all advertisers in the United States and United Kingdom is a brand-new campaign type which helps dramatically reduce the costs of initial setup and day-to-day management, while simultaneously identifying and capitalizing on new queries and sources of revenue for your business. Apple Search Ads Expanding to Canada, Mexico & Switzerland Apple is still offering a $100 USD credit for first-time advertisers. The newly-added countries will be available on the platform starting October 17. Twitter Plans To Release A Bookmarking Tool "Fresh out of HackWeek and coming soon — a new way to save tweets to read later," says Twitter product head Keith Coleman. Report: More Marketers Seen Boosting Amazon Ad Budgets Compared To Google, FB North American marketers are more likely to increase their marketing budgets for Amazon in the next year than they are for Google, Bing, Facebook or Twitter, according to new research. A study by ClickZ Intelligence, produced with GroupM search shop Catalyst, has found that 63% of companies advertising on Amazon are planning to increase their Amazon budgets over the next 12 months, compared to 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter. The report also found that only 15% of marketers agree they are using Amazon Marketing Services (AMS) to its full potential, while only 17% say they have a fully defined AMS strategy. UK government considers classifying Google and Facebook as publishers The internet groups are considered conduits of information rather than publishers under UK law, meaning they have limited responsibility for what appears on their sites. However, the chairman of the media regulator Ofcom said on Tuesday she believed the likes of Google and Facebook were publishers, raising the prospect that they could eventually face more regulation. Bradley said she was wary of labelling internet companies publishers but that the government wanted to find a balance between harnessing the benefits of the web while making it safe for users and protecting intellectual property. “I am looking into this. I am not sure the publisher definition in UK law would necessarily work in the way that people would like it to work. I think it would end up being very restrictive and make the internet not work in the way we want it to work."