The Week In Ad Tech Headlines (Sept 25-29)

Twitter Doubles Character Limit to 280 We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint. Facebook Adds a New Messages Ad Objective to Drive Messenger Business Facebook's introducing a new messages objective for ads which will help businesses raise awareness of their Messenger presence (and bots) and directly connect more users to the option. Custom Affinity Audiences & Video Ad Sequencing Coming to Youtube Ads Custom audiences are most valuable when paired with creative that is relevant to them. But personalization at scale can be difficult—new video creative is pricey and takes time to make. Bing Ads & LinkedIn Graphs Integration Underway What that means practically for advertisers remains to be seen, but as both graphs currently power the ad targeting capabilities of each platform, the natural assumption is that advertisers will be able to harness data from both graphs and use it in campaigns across Bing Ads and LinkedIn. On Monday, van der Kooi announced that Microsoft is integrating the LinkedIn Graph with Microsoft’s Audience Intelligence Graph. = better targeting 2 Million Monthly Advertisers on Instagram (Doubling in 6 Months) Our business community has grown to two million advertisers, up from one million advertisers back in March. People come to Instagram every day to share their passions and connect with what matters, and they are spending more time than ever on the platform producing and exploring content, especially mobile video. Target and Pinterest Are Teaming Up On An Exclusive Partnership Instead of typing “modern crib” into a text search bar (and sifting through thousands of results), you simply snap a picture of your Snapchat launches sponsored 3D World Lenses, starting with Blade Runner Snapchat is taking its World Lenses augmented reality feature and opening them up to brands. Snap’s Imran Khan just announced the availability of the new advertising product on stage at Advertising Week New York, along with launch partners Warner Bros and Bud Light, both of which will be debuting branded 3D World Lenses as part of marketing campaigns. Domino’s is starting to see pizza orders come through Amazon Alexa Domino’s is letting people order pizza through voice-controlled devices, and the early results are promising. One in five customers who can order a pizza with one click through the pizza chain’s Easy Orders option has asked Amazon Alexa instead, two months after making the feature available there, said Nick Dutch, head of digital for Domino’s UK.