The Weekly Numbers That Fix Cash Flow - Ellen Rohr

A busy trades business is not always a healthy one. The phones can be ringing, the trucks can be moving, and revenue can be growing while the owner is still dealing with tight cash, unclear numbers, and pricing pressure.In this episode of Profit & Grit, Tyler sits down with Ellen Rohr, author, ServiceTitan Ambassador, and longtime champion of the trades, to talk about simplifying the money side of an HVAC, plumbing, electrical, or home service business.Ellen shares how she went from busy and broke in her husband’s plumbing business to understanding pricing, cash flow, financial reports, and the weekly numbers that help owners make better decisions before the month is already over.If you want to build a stronger shop with better pricing, clearer numbers, and more options as an owner, this episode is for you.What You Will Learn in This EpisodeHow Ellen Rohr went from busy and broke to understanding the numbersWhy every trades business must charge more than it costsHow pricing decisions affect cash flow, debt, stress, and optionsWhy raising prices is often more emotional than mathematicalHow trades owners can separate their business from their personal identityWhy understanding your balance sheet and profit and loss is not optionalHow a weekly financial check can help owners catch problems earlierThe key numbers Ellen recommends watching every weekHow gross margin, profit, cash position, and wages affect business decisionsWhy clean financials matter before adding new software or systemsWhy high prices can help protect your team and the full supply chainHow to think about service managers in a growing home service companyHow field supervisors can help create a stronger leadership benchHow trades owners can recover faster from mistakes and keep moving forwardWhy the trades are in a strong position for growth and investmentHow knowing your numbers gives you more options as an ownerMore From Profit & GritBook your complimentary Financial Insight Session with Tyler Martin, fractional CFO for home services and the trades, here:http://cfointrocall.comLearn more at http://cfomadeeasy.comFollow the show for weekly interviews with HVAC, plumbing, and home service owners and experts who share what it really takes to grow, scale, and profit in the trades.If you listen to any of the following shows, we’re sure you’ll love ours too! To The Point Home Services Podcast, Toolbox for the Trades, Masters of Home Service, Home Service Business Coach With David Moerman, BlueCollar.CEO, The Home Service Expert Podcast, Next Level Pros, Blue Collar Business Podcast, Home Service Millionaire with Mike Andes, The Contractor Fight with Tom Reber, and Blue Collar Success Group.🎙️ Profit & Grit by Tyler Martin Real stories. Real strategy. Real results for service-based business owners.🔗 Website: ProfitAndGrit.com 📍 LinkedIn: linkedin.com/in/thinktyler 📸 Instagram & TikTok: @profitandgritTyler Martin, a fractional CFO for home services and the trades 📅 Want to grow your business with smarter financial strategy? Book a free intro meeting