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The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business episode artwork

EPISODE · May 5, 2026 · 36 MIN

The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business

from Shopify Masters · host Brian Wong, Dustin Pourbaba, Adam Levinter

The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads. For more on Feel Goods and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads.

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The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business

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Frequently Asked Questions

How long is this episode of Shopify Masters?

This episode is 36 minutes long.

When was this Shopify Masters episode published?

This episode was published on May 5, 2026.

What is this episode about?

The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing...

Can I download this Shopify Masters episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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