The Wellness Reset: Staying Relevant in Uncertain Times

Wellness isn’t going away—but it is being redefined. In this episode of NOW & Then, Ashley and Lynsey explore the “wellness reset” and how uncertainty is reshaping consumer behaviour. From the shift away from “maxxing” toward essentials, to rising expectations around trust, value, and efficacy, they break down what matters most right now—and what it means for brands and retailers. Plus, key regulatory signals from the EU and U.S. and what they could mean for Canada.Learn more about ⁠CHFA NOW⁠Find out more about industry our ⁠events⁠Follow us on ⁠LinkedIn⁠ and ⁠Instagram⁠For Regulatory links email us at ⁠[email protected]. glyphosate executive order / policy signalCompetition Bureau Canada report on shared kitchens / food hubsOttawa by-law update on home-based food businessesEU plant-based naming restrictions (⁠summary article⁠)UK Oatly ⁠case⁠ on “Post Milk Generation” or ⁠BBC article⁠