The Wellness ROI Audit Every Boutique Hotel Owner Needs to Run | Emily Johnson E86

In this episode, you'll learn how to diagnose whether your property is actually a candidate for wellness positioning, and if it is, how to implement it in a way that lifts ADR without blowing out your expense line.A hospitality strategist who spent 20 years in hotel sales and development before building a consulting practice around wellness revenue joins us to share the playbook she's used across independent properties worldwide. Emily Johnson's approach has helped properties drive occupancy lifts and ADR increases with near-zero incremental cost by tapping into what they already have.In this episode, you'll discover:The 3 questions every owner should ask before spending a dollar on wellnessWhy a Thailand beachfront property was getting crushed on rate until one strategy drove a 15% occupancy lift and $40 ADR increase in a single quarterThe low-cost local partnership model that turns empty meeting rooms into revenueWhy most "wellness hotels" are faking it and how guests always find outThe pre-arrival touchpoint that nearly every hotel is missing is costing real revenueHow a mountain property with no unique story repositioned around one experiential amenity and sold out glass-ceiling cabins at $1,000 a nightIf you're an independent operator trying to compete without throwing capital at the problem, this episode will show you where to start.If you found value in this episode, take 30 seconds to leave us a review here. It helps more people find the podcast and keeps us bringing on great guests.Connect with Emily JohnsonWebsite: https://www.elevatehospitalitycollective.com LinkedIn: https://www.linkedin.com/in/emilygoretskyjohnson/ Connect with Michael on Instagram or LinkedIn.Email Us at [email protected] the Hotel Investor Playbook InstagramInvest with Malama CapitalSubmit a deal