The What the F is PLG with Jeff, Strategy Sprints with Simon Severino and a Cocktail of Data with Robert Episode

This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss a new kid on the acronym block - PLG, Product Led Growth, covering Ian's recent article on the topic. Ian's guest this week is Simon Severino who is an author and CEO of Strategy Sprints. He helps business owners in SaaS and Services run their company more effectively which results in sales that soar, by getting owners out of the weeds through his Strategy Sprints™ Method. His team is trusted by Google, Roche, Amgen, AbbVie and hundreds of frontier teams. Simon hosts his Strategy Sprints podcast, is a TEDx speaker, writes for Forbes and Entrepreneur Magazine and is now on Rockstar CMO FM! Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they discuss our dependency on data. Enjoy! The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Simon Severino on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Rockstar CMO Advisors What F' is PLG - on the Rockstar CMO blog Product Led Growth on Open Ventures Product Led Growth article on Venture Beat Simon's agency: Strategy Sprints Simon's book (from Kogan Page) and podcast Robert's The Content Advisory Blog Robert's article on Content Marketing Institute To Date or Not to Date Robert's podcast with Joe Pulizzi - This Old Marketing  Dennis Shiao on Twitter and his Content Corner Newsletter    The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Smashing Pumpkins - Tonight Tonight - on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices