The “Why” Is Everything with Madison Utendahl

In this episode, I sit down with Madison Utendahl, Founder of Utendahl Creative, to discuss recovering from burnout in an accolades-driven society. Madison shares her history with overachievement and excellence over the years, how her burnout manifested throughout several periods in her life, and the tools and practices she uses now to prioritize her mental health. We discuss learning to love not being “the best,” what Madison’s experience with making 30 Under 30 was actually like, and why “the why” in what you do is everything. Finally, Madison tells us how she structures her mornings to protect her peace, and how she built an anti-burnout culture within Utendahl Creative for herself and her employees.     Key Takeaway / Points: Madison’s history with overachievement and burnout How institutions shape our work mindsets through the years On generational trauma and our parents’ resistance to vulnerability On learning to love not being “the best” What Madison experienced during her periods of burnout Madison’s tools for preventing burnout and prioritizing her mental health On appreciating other peoples’ work without being envious or disparaging of it On allowing black creators to be mediocre Madison’s experience with Forbes 30 Under 30 On the universe not rewarding an accolades-driven mindset The “why” is everything Madison’s morning routine to protect her peace How Madison has structured her agency, Utendahl Creative, to prevent burnout   This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.   Order Athletic Greens and get a FREE 1 year supply Vitamin D AND 5 travel packs here Shop Sakara here and use code CAMERON at checkout to get 20% off your first meal order  Shop Caraway here and use code CAMERON at checkout to get 10% off your next cookware purchase      Follow Madison: Instagram: @madison.utendahl  Utendahl Creative: utendahlcreative.com   Follow me: Instagram: @cameronoaksrogers Website: freckledfoodie.com TikTok: @cameronoaksrogers Twitter: @freckledfoodie Youtube: Cameron Rogers / Freckled Foodie Pinterest: Freckled Foodie   Creative Lead: Amelie Yeager Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.