The Why Podcast: Why are movies with male leads perceived more highly than female leads?

In the latest episode of the Why podcast, Bryan Stroube discusses his findings on his latest research about how viewers evaluate films based on lead actors’ gender. His research experimented with AI-Generated movie plots and analysed nearly 400 million filmgoer ratings screened between 1992 and 2018. Bryan’s research sheds light on gender disparities -- with women only holding 28% of the leading roles -- and challenges stereotypes that still exist even years after the “Me Too” movement started.  For more thought leadership and business insights from London Business School faculty and alumni, visit Think at London Business School Sign up here to receive a curated selection of articles, podcasts and films direct to your inbox twice a month.  Follow us on social media: Twitter Linkedin Facebook