The Why Podcast: Why do entrepreneurs break the rules?

Entrepreneurs behave differently from the average businessperson – and, according to John Mullins, these behaviours can be learnt. In this episode of The Why Podcast, he explains the thinking and research behind his new book, Break the Rules! The 6 Counter-Conventional Mindsets of Entrepreneurs – and suggests that forgetting some established behaviours could make all of us more entrepreneurial. John Mullins is Associate Professor of Management Practice and Entrepreneurship at London Business School. He’s a bestselling author of three books for entrepreneurs and investors. Zoë Stumpf is Head of Thought Leadership & Research Amplification at London Business School. • Listen to more insights from LBS faculty @londonbusinessschool. • Discover more of our thought leadership at www.london.edu/think. • Follow LBS on Twitter: twitter.com/lbs and LinkedIn: www.linkedin.com/school/london-business-school.