The Why Podcast: Why does it matter how you phrase your mission statement?

If your mission statement is worded the wrong way, it’s unlikely you’ll end up with the kind of company culture you’re hoping for. In this episode of The Why Podcast, Dana Kanze explains how the power of language comes into play in workplace discrimination. Her full research paper, including the dictionary she mentions, is here: www.sciencedirect.com/science/articl…49597818301092 Dana Kanze is Assistant Professor of Organisational Behaviour at London Business School. Kathy Brewis is Senior Managing Editor of Think at London Business School. • Listen to more insights from LBS faculty and alumni @londonbusinessschool • Discover more of our thought leadership at london.edu/think • Follow LBS on Twitter: twitter.com/lbs and LinkedIn: linkedin.com/school/london-business-school