The Why Podcast: Why some consumers feel impostor syndrome from luxury shopping?

How does buying luxury items make you feel? Do you love them or do they hang in your wardrobe for that special occasion, collecting dust? In the latest episode of The Why Podcast, Katie Pisa met with Dafna Goor, Assistant Professor of Marketing at London Business School, to talk about her research findings on imposter syndrome from luxury consumption. Buying luxury items can be a double-edged sword whereby it might yield status benefits for the consumer, but it can also make them feel inauthentic. Dafna talks about this and the reasoning behind why some feel undue privilege of consuming and using luxury items, while others have higher levels of entitlement and feel they deserve luxury items. Society tells us to “dream big” but also to “keep it real” and stay true to who you are, explains Dafna.  For more thought leadership and business insights from London Business School faculty and alumni, visit Think at London Business School Sign up here to receive a curated selection of articles, podcasts and films direct to your inbox twice a month.  Follow us on social media: X Linkedin Facebook