How Softside Is Turning Fans Into Designers for Music Merch with Founder, Erin Singleton

Welcome to You Had to Be There, the podcast where we deep dive into the world of the music industry. I’m your host, Julia Gomberg. I’m so excited to introduce my guest this week, Erin Singleton, the founder of Softside.Softside connects music artists & creative communities via officially licensed, fan-designed merchandise partnerships. Erin has created a legit digital home for fan-designed merch, with simplified licensing, artist approvals, and structured revenue sharing that actually supports the creative communities behind it. We also get into their recent merch drop with Geese, designed by fans, who you might recognize from their major breakout year and their performance as last week’s SNL musical guest...!You can check out Softside in the episode show notes, along with Erin’s playlist she curated alongside this episode. Thanks so much for listening, and be sure to stay tuned for new episodes and announcements coming soon.Softside Merch WebsiteSoftside Merch IG Erin’s Playlist