The Wine CEO Episode #204: Redefining Luxury: How a marketing expert reinvented Lambrusco

In this episode of The Wine CEO Podcast, I sit down with Myisha Moore, Co-Founder and CMO of Saint Enzo—the modern luxury Lambrusco brand that sold out its first release in minutes. With a background leading marketing strategy for global brands like Nike, Ferrari, and Vogue Singapore, Myisha shares how she identified a massive gap in the wine industry—and turned an overlooked category into a culturally relevant, luxury experience. We dive into: ✨ How to build a luxury wine brand from scratch ✨ The psychology behind premium pricing and exclusivity ✨ Why Lambrusco is being reimagined for modern consumers  ✨ What the future of luxury wine looks like Whether you're a wine lover, entrepreneur, or brand builder, this conversation will completely change how you think about wine, luxury, and consumer behavior.  Watch our conversation on YouTube: https://youtu.be/iVa5flSnYSc Subscribe to my newsletter for a free guide to Food and Wine Pairings: thewineceo.com And follow me on IG:  ⁨@thewineceo⁩  Today's Guest: https://www.saintenzo.com/   #WineCEO #LuxuryWine #WinePodcast #Lambrusco #WineEducation #WineBusiness #Entrepreneurship #LuxuryBrand #WineLovers #Sommelier #WineIndustry #BrunchCulture #FemaleFounder #MarketingStrategy #PersonalBrand #WineInfluencer #ModernLuxury #ChampagneAlternative #FoodAndWine #YouTubeWine