The Wine Makers – Lulie Halstead, Wine Business Strategist

Lulie Halstead is a globally recognized expert in wine business strategy, consumer insights, and marketing, with over two decades of experience shaping the wine industry’s research and advisory landscape. We first met Lulie at the Direct-to-Consumer Wine Symposium a few years ago and frequently listen to her podcast, “A Question of Drinks” that she does with her friend Felicity Carter, available on all platforms. She was nice enough to stop by on her way back to London to discuss the top 10 challenges in the wine industry and offer some simple solutions. Lulie is a globally recognized expert in wine business strategy, consumer behavior, and drinks industry marketing but is best known as the co‑founder and former CEO of Wine Intelligence, a leading research and insights provider to the global wine industry, which she established in 2002 and later became part of the IWSR Group. Wine Intelligence is widely regarded as the foremost wine‑focused consumer behavior insights organization, with coverage in over 160 markets. Over the past two decades, Halstead has advised the leadership teams of some of the world’s leading wine businesses, combining academic research with practical industry application. She has been a regular keynote speaker at high‑profile international wine conferences and continues to teach and supervise on Masters and MBA programs in countries including Italy, France, Australia, Chile, and the USA.  Her expertise spans marketing, branding, consumer behavior, research methods, and strategy, with a strong wine sector focus. [Ep 415] Lulie Halstead – A Question of Drinks Podcast | LinkedIn www.thewinemakerspodcast.com