The WNBA Is On a Winning Streak. Is It Sustainable?

What this episode covers

Kara sits down with New York Liberty owner Clara Wu Tsai to talk about betting big on the WNBA and why the momentum for women’s sports isn’t slowing down. Clara explains why she saw the Liberty as a distressed asset worth rebuilding and how investments in players, facilities and visibility helped fuel a turnaround. She breaks down what’s driving the WNBA’s growth, from the Caitlin Clark effect to media deals, and why, despite surging popularity, the league is still undervalued. They also get into league expansion, the new collective bargaining agreement and the economics behind it all. Plus: Clara’s Human Performance Alliance and her push to close the data gap in women’s sports science. This episode was taped live at the CAA World Congress of Sports presented by Sports Business Journal. Questions? Comments? Email us at [email protected] or find us on YouTube, Instagram, TikTok, Threads, and Bluesky @onwithkaraswisher. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently Asked Questions

How long is this episode of On with Kara Swisher?

This episode is 46 minutes long.

When was this On with Kara Swisher episode published?

This episode was published on April 23, 2026.

What is this episode about?

Kara sits down with New York Liberty owner Clara Wu Tsai to talk about betting big on the WNBA and why the momentum for women’s sports isn’t slowing down. Clara explains why she saw the Liberty as a distressed asset worth rebuilding and how...

Can I download this On with Kara Swisher episode?

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