The WNBA Is Taking Over Cannes and SO ARE WE

The WNBA is officially a Cannes conversation now. This episode gets into why women’s sports suddenly became one of the hottest topics at Cannes Lions and more specifically - LIONS Sport -  what brands are seeing in the space, and how the WNBA went from “niche” to impossible to ignore. We also talk:– what it actually feels like being inside Cannes Lions and Cannes Lions SPORT for the first time– why women’s sports fans move differently than traditional audiences– the gap between brands finally noticing vs actually understanding the space– athlete branding, internet culture, and why authenticity matters more than ever– and somehow… French fashion, The People's Princess, berets, King’s Cup, and “professionalism” all become major topics too Learn more about LIONS Sport HERE!https://www.canneslions.com/festival/experiences/lions-sport?utm_medium=referral&utm_source=pr_dailyw_podcast_lionssport&utm_campaign=lions%7Ccanli2026%7Cevents-lions-cl26-pr-dailyw-podcast-lionssport%7C%7C&utm_term=See omnystudio.com/listener for privacy information.