The Woman Companies Call When They’re Out of Ideas: Beth Yancey Storz episode artwork

EPISODE · Dec 29, 2025 · 35 MIN

The Woman Companies Call When They’re Out of Ideas: Beth Yancey Storz

from Cornell (thank) U

What actually happens when companies run out of ideas—and who do they call next? Beth Yancey Storz ’92Beth is an innovation leader, creative strategist, and co-author of Outsmart Your Instincts. For decades, she’s helped teams break through stuck thinking and lead better brainstorms. In this episode, she takes us inside the room where ideas are really made.Do you know why “no idea is a bad idea” isn’t quite right? Or how negativity quietly kills creativity? And what great facilitators do differently to keep energy high all day long?Tune in if you want those answers and to know why learning how to think may be more important than what you think.WE think she's amazing. No brainstorming needed for that one.LinkedIn: Beth StorzNot sponsored by or affiliated with Cornell University

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What actually happens when companies run out of ideas—and who do they call next? Beth Yancey Storz ’92 Beth is an innovation leader, creative strategist, and co-author of Outsmart Your Instincts. For decades, she’s helped teams break through stuck thinking and lead better brainstorms. In this episode, she takes us inside the room where ideas are really made. Do you know why “no idea is a bad idea” isn’t quite right? Or how negativity quietly kills creativity? And what great facilitators do di...

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The Woman Companies Call When They’re Out of Ideas: Beth Yancey Storz

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