The Woman Who Certifies Africa's Most Ethical Tourism

Guest: Grace Stead – General Manager, Fair Trade Tourism Host: Melissa Foley – All About Africa Sustainability Consulting In this episode of I Am Tourism, host Melissa Foley chats to Grace Stead on why sustainability certification isn't just nice-to-have anymore… it's do-or-die. Forget vague ESG buzzwords - Grace breaks down how Fair Trade Tourism turns ethical practices into cold-hard business advantages for lodges, DMCs, and even backpacker hostels fighting to stay relevant in an era where EU regulations demand proof you're not greenwashing your Instagram feed into oblivion.