🙏🏼 The Workplace That Transformed a Community: Tri-Star Trust

Can business truly be a force for good? In this episode, Cliff DuVernois talks with Gene Pickelman, co-founder of Tri-Star Trust Bank, about Conscious Capitalism — a people-first approach that builds leaders, supports families, and strengthens entire communities. Gene shares how choosing people over profit transformed Tri-Star’s culture and sparked a movement across the Great Lakes Bay Region, proving that purpose-driven business can create impact far beyond the workplace. A powerful conversation about heart, grit, and what leadership can look like when people and profit work together.Links:Conscious Capitalism: https://www.consciouscapitalism.org/Tri-Star Trust: https://www.tristartrust.com/Subscribe to our Email Newsletter: https://totalmichigan.com/join/Find us on Facebook: https://facebook.com/totalmichiganWatch on YouTube: https://youtube.com/@totalmichiganMentioned in this episode:NWF AdVisit Our Sponsor: The National Wildlife Federation Great Lakes Chapter is working hard to protect what Michiganders love and that is our great outdoors. Learn more about threats facing all Michiganders and what the NWF is fighting for at https://nwf.org/greatlakes