The Works - S5E15

Our scheduled guest is Gerald Leonard, author of Culture Is The Bass: 7 Principles for Developing A Culture That Works, and he helps organizations "Develop a Culture That Works." Gerald works with organizations and individuals to deliver the right projects the right way and improve performance and profits. He helps them to grow their people to deliver better customer experiences and results. Gerald's 7 principles for developing a culture that works is an insightful and unique way of combining the author’s experience and expertise as a professional musician and certified Portfolio Management Professional (PfMP) to help transform his clients' cultures. Culture Is the Bass Book His specialty is identifying how everyday companies fail to compete in the market and grow because of a Poor Project Portfolio Management culture (and that every company has one). His book, Culture Is The Bass: 7 Principles For Developing A Culture That Works, walks readers through how organizations can achieve balance, harmony, or a unified vision where everyone understands the big picture and is not buried in their own processes. Gerald brings a unique perspective combining his experience and expertise as a professional musician and a certified Portfolio Management Professional (PfMP & PMP), helping transform over 25 organizations to implement a strategy execution culture that works. Since joining the National Speakers Association, Gerald has performed on the main stage with Joey Cook from American Idol and performed with the NSA All-Star Band. His book has been endorsed by Shep Hyken, Mitzi Perdue, and Dr. Shirley Davis.