The World Cup Surge Isn't Here Yet. Here's What STR Operators Need to Know.

On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down where STR demand is actually coming from right now and who controls the guest relationship as platforms make their next big bets. The conversation opens with the FIFA World Cup 2026™ - Canada, Mexico and the United States booking story every operator in a host market needs to hear. Hotels priced up and set minimums and the surge has not arrived the way anyone expected. Short-term rental bookings tell a different story, with host market reservations more than doubling since April. From there, the team digs into Vrbo's launch of sponsored listings and what a paid visibility layer means for independent hosts, and closes with Brian Chesky's bet that creators are Airbnb's next big Experiences opportunity and what that means for the operators already building businesses on the platform. This episode is presented by ⁠⁠⁠Cloudbeds⁠⁠⁠ & ⁠⁠⁠Bilt⁠⁠⁠. Visit ⁠⁠⁠cloudbeds.com/gmh⁠⁠⁠ to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠joinbilt.com/gmh⁠⁠⁠ to learn more. And if you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit ⁠⁠https://stayfi.com/goodmorninghospitality/⁠⁠ to learn more.