The World Needs Your Brand of Magic

What if your business could be both wildly successful and soulfully aligned? In this episode, I talk with Rachael James, the founder of Wild Alabaster and Urban Alchemy Coffee Co., about building brands that are both beautiful and healing, crafting a life that fits your actual needs, and how to panic responsibly when the momentum takes off faster than you planned.We talk about:* How she accidentally became a crystal dealer and made $10k in a weekend* Her philosophy of therapeutic retail and what makes an experience sacred* Why she believes in magic, science, and the power of aesthetic healing* How she navigates burnout, motherhood, and scaling without losing herself* The power of branding, pacing, and staying rooted in your “why”Whether you’re building a business, a portfolio life, or just figuring out your next chapter—this episode is a warm, grounded reminder that you don’t have to do it all at once. The thing meant for you will show up.🛍 Use code ANCHOR20 for 20% off at wildalabaster.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit anchorchange.substack.com/subscribe