The World of Marketing ft. Paul Greene

What happens when an Olympic athlete's entire career is on the line? They call Paul Greene one of the world's leading international sports lawyers. Paul has represented elite athletes from 50+ countries, argued cases before the Court of Arbitration for Sport, taught law internationally, and built a global practice rooted in trust, expertise, and integrity. In this episode, we talk about: Why trust matters more than being the loudest voice How to build a global practice in a specialized field The importance of content-driven marketing over quick fixes Why human connection still beats automation And how Paul rebuilt his entire career from scratch This isn't just a conversation about law. It's a conversation about finding your voice, owning your expertise, and building something that matters. Featuring: Tom Foster, The World of Marketing Paul Greene, Founder of Global Sports Advocates