The World’s Tallest Nutcracker in Luverne, Minnesota

When you think about iconic attractions, a giant nutcracker probably isn't the first thing that comes to mind. But in Luverne, Minnesota, nutcrackers have become much more than a holiday decoration: they've become part of the community's identity and a growing tourism story that's attracting visitors and national attention.This episode offers a look at how one unique idea evolved into a destination brand and what other communities can learn from Luverne's experience.Joining the conversation are Betty Mann, whose remarkable nutcracker collection helped inspire it all; Katie Walgrave, who helped bring the world's tallest nutcracker to life; and Tony Schomacker, who has helped lead Luverne's destination branding efforts.