The Worn & Wound Podcast Ep. 198: Jerome Burgert of Serica Watches

This week on the podcast, we’re happy to be joined by Jerome Burgert, one of the founders of a brand we’ve become big fans of at Worn & Wound, Serica Watches. Serica appeared on the watch scene in 2019 with the W.W.W. watch, a tribute to classic military watches like the original “Dirty Dozen” series. They followed that up a year later with the 4512, and have just launched their first dive watch, the 5303 (reviewed recently right here by Zach Weiss). Serica is remarkable for developing a crystal clear design language in a very short period of time, and this conversation reveals how carefully considered all the small details in these watches really are. Jerome takes us through the ins and outs of launching his brand, where he hopes to see Serica go in the future, and the concept behind 5303. We also talk with him about how he transitioned from being in the watch media to making his own watches, and how that informs his perspective as a brand owner. To stay on top of all new episodes, you can subscribe to The Worn & Wound Podcast — now available on all major platforms including iTunes, Google Play, Stitcher, Soundcloud, Spotify, and more. You can also find our RSS feed here.And if you like what you hear, then don’t forget to leave us a review on iTunes.If there’s a question you want us to answer you can hit us up at [email protected], and we’ll put your question in the queue.Show NotesJerome’s wrist check: Serica 5303Zach K’s wrist check: Anordain Model 1 Precious Metal SeriesZach W’s wrist check: Seiko SPB149Blake’s wrist check: Ming x Massena LAB 17.09Hands On Review: The Serica 4512Introducing The Serica S617 ref. 5303 Dive WatchWorn & Wound Podcast Ep. 196 Grail Watches