'The X-Effect' with Kaitlin Tosh and Michelle Inez Simon of Sky News

Journalists at Sky News created an elegant experiment to assess whether content on X in the United Kingdom had political bias. From a database of 90,000 posts created by 21,690 accounts collected over two weeks in May of 2025, they were able to observe ". . . a clear imbalance of content promoted on the platform, with right-wing voices dominating and the algorithm pushing posts to new users that don't align with their interests." Digital Investigations Journalists Kaitlin Tosh and Michelle Inez Simon join hosts Jim Ludes and Mark Jacobson to discuss their experiment and its findings.See omnystudio.com/listener for privacy information.