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Aug 7, 2026 18 min

The "X Is Dead" Fallacy

from The Joe Reis Show Hosted by Joe Reis

Every so often, the tech industry declares something dead. Data warehousing is dead. Data modeling is dead. Semantic layers are dead. SQL is dead. Now AI is supposedly making entire professions obsolete. I get it. Ragebait gets the clicks and comments. But it's also lame and disingenuous. In this Freestyle Friday, I unpack the logical fallacies behind these claims, why technology almost always evolves instead of replaces, and how separating fundamentals from shapeshifting implementations gives you a much clearer view of where the industry is actually headed. ----------------------- Sponsor: Fivetran With the rise of AI and agents, having centralized, trustworthy data is the absolute foundation for building tools and training models. Fivetran automates your data pipelines, removing the need to build fragile connectors so your data arrives clean and reliable. By handling the messy infrastructure behind the scenes, Fivetran allows your team to focus on building the future. Visit ⁠⁠⁠fivetran.com⁠⁠⁠ to learn more. The Joe Reis Show is invitation-only. Unsolicited guest pitches and PR outreach are not considered.

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The "X Is Dead" Fallacy

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This episode was published on August 7, 2026.

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