The year my brand escaped me...and how I got it back.

You've built something real. Real clients, real money, real results. And somewhere in the middle of all of it...the brand kind of got away from you. That's the honest truth behind what happened to me in 2025. In this episode I'm telling the full story — the Bold & Bank Live event I poured everything into, the rebrand that didn't quite fit, the moment I looked around and realized I'd been building someone else's version of my brand instead of my own. And more importantly — what I did about it. This is the origin story of In Demand: a 12-week program for the established entrepreneur who knows their next era is ready to come through. Not a burndown. Not a start-over. The next, deeper, more specifically yours iteration of everything you've already built. In this episode: Why changing something that's working is terrifying... and sometimes necessary The real reason Bold & Bank Live looked the way it did (and why I don't regret a second of it) What the bombshell rebrand taught me about staying in my own lane The Brand Linchpin and why it changes everything downstream What In Demand is, who it's for, and what you walk away with after 12 weeks If you've been feeling like things are good but something needs to shift... this one's for you. DM me on Instagram the word "DEMAND" to learn more: https://www.instagram.com/katielliottxo/