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EPISODE · Jan 26, 2021 · 4 MIN

The Yes Ladder

from The Swyx Mixtape · host Swyx

The Yes Ladder is a technique for getting people to agree to something they wouldn't agree to if asked outright. You do it by asking a series of questions, all of which a normal person would say "yes" to. The questions increase in scope as you go, and the sheer momentum of saying "yes" after "yes" gets you to say the final "yes" to the biggest ask at the end.This exploits a few principles:- The frog in boiling water effect- Cialdini's Consistency principle- Priming, aka Pre-suasionCold open is from Yes Prime Minister

Episode metadata supplied by the publisher feed · Published Jan 26, 2021

What this episode covers

A classic compliance (sales) technique that everyone should know about.

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How long is this episode of The Swyx Mixtape?

This episode is 4 minutes long.

When was this The Swyx Mixtape episode published?

This episode was published on January 26, 2021.

What is this episode about?

The Yes Ladder is a technique for getting people to agree to something they wouldn't agree to if asked outright. You do it by asking a series of questions, all of which a normal person would say "yes" to. The questions increase in scope as you go,...

Can I download this The Swyx Mixtape episode?

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