The Yield YOU Want vs. The Yield the Market Is Giving You

"I want an 8% yield." I hear a version of this from almost every investor I talk to, and there's nothing wrong with having a target return, but wanting an 8% yield doesn't mean the market owes you one. In this episode I break down the relationship between the return you actually want, the yield the market is currently pricing, and the risk you need to take to bridge the gap between the two, including what prime yield guides are (and aren't) telling you, and the one question you should ask every time someone sends you a deal "yielding 9%."In this episode:Why wanting an 8% yield doesn't mean the market owes you oneWhat return do YOU actually want and why yield and return aren't the same wordWorking backwards from your required return to the right risk profileWhat a prime yield guide is actually telling you (and what it isn't)Prime yield as the market's risk benchmark breaking down where the extra 2.5% comes fromWhy "is 8% a good yield?" is the wrong question — two properties, same yield, opposite investmentsWhat prime yield guides ARE useful forWhy prime yield isn't your required returnWhere the 5-Minute Deal Check fits into all of thisLinks:Run the 5-Minute Deal Check yourself → https://ncrealestate.co.uk/5-minute-deal-check/