The You in USP

What this episode covers

What is the difference between tutors that are struggling to make ends meet and always working, ever popular, always booked tutors? Neil identifies the ‘special sauce’ that turns clients into raving fans whereas someone with the same technical skills can struggle to make a living.   KEY TAKEAWAYS You are the selling point of your business. You are the unique offering. All your skills and experiences are not reproducible by anyone else. You can gather all the technical skills in the world but they are useless if you cannot communicate them.   BEST MOMENTS ‘The difference is you. When you boil it all down what you deliver to your clients, your students are you.’ ‘You can be a very highly qualified specialist in your field, that isn’t going to count for very much for a tutor unless you can communicate that to your students.’   ‘Why would anyone in their right mind not be ‘all-in’ in this game?’  ‘Be absurdly optimistic, ridiculously generous, brilliantly clever, hysterically funny and deeply groovy.’  VALUABLE RESOURCES The Tutor Podcast  www.Neilcowmeadow.com ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

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