The YOUKNOW Story – Joe Webb on Clothing, Community & Content

This is my second episode with Joe Webb, the creative mind and founder behind YOUKNOW Clothing. We’re very fortunate to have him on because he doesn’t do many interviews, even though he gets asked plenty - so Planting Seeds Podcast whānau, we are lucky!In this kōrero we dive into:✨ The story of YK Move and why movement matters✨ How YOUKNOW Clothing grew from printing tees in Joe’s bedroom to a full-scale brand✨ Running the company while working overseas in the UK✨ Scaling through content and collaboration with his best mates✨ How YOUKNOW evolved into YOUKNOW Media, home of The Morning Shift and PlayOn Sports✨ A more personal side of Joe, including challenges he’s navigating todayThis episode is a reminder that YOUKNOW isn’t just clothing — it’s community, creativity, and connection.🔗 Shop YOUKNOW Clothing: https://youknowclothing.com/🔗 Join Seeds of Self: https://www.skool.com/seeds-of-self