The Young Chanakyas of Elections 2024

Indian elections are a spectacle, a circus, and a battleground all rolled into one. And a new breed of young, savvy political consultants are changing the way these battles are fought. Coming from institutes including IITs and IIMs and from big tech cos and global consultants they are the secret weapon of Indian politicians. Together they craft strategies, design campaigns, and manage their messaging with a keen eye and analysis of the country’s voters. In this episode of The Morning Brief podcast, we meet these poll planners who are quietly transforming political parties and their politics. Catch Prachi Verma in conversation with Pratik Jain, Co-Founder & Director, I-PAC, Bikramjit Bhattacharya, Principal Associate, I-PAC, ET’s CL Manoj, and Rica Bhattacharyya. Tune in! Credits: ET Check out the other interesting episodes on The SME Sizzle: Success Story or a Smokescreen?, ESOP Fables: Risks and Rewards, Towards Equality: One-Third for The One-Half and more! You can follow Prachi Verma on her social media: Twitter and Linkedin Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts. See omnystudio.com/listener for privacy information.