EPISODE · Nov 24, 2025 · 40 MIN
The Z Factor: How Gen Z Is Changing Everything
from CultureConnect · host Advertising Research Foundation
In this episode of Culture Connect, we examine how Gen Z (those born between 1997 and 2012) is reshaping both business-to-consumer (B2C) and business-to-business (B2B) marketing and communications. A panel of Gen Z professionals share their views on the future of media and marketing, exploring how the generation's traits—especially their diversity and focus on empathy and equity—are leading to drastic changes in the market and the workplace.Guests: Morgan Batts, Brand Executive at Weiden & Kennedy and Founder of ConNxt Project Alejandro Garcia Medina, Research Lead at LinkedIn's B2B Institute Elise Gentry, Assistant to Talent Agent & Partner at United Talent Agency Alexis Harris, Global Research & Insights Lead at TikTok Olympia Wundrock, Senior Manager, Analytics & Insights at Procter & Gamble Danielle Zito, Senior Account Manager at IpsosThe podcast is hosted by Council Co-Chair Janelle James, US Head of Cultural Intelligence at Ipsos.
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In this episode of Culture Connect, we examine how Gen Z (those born between 1997 and 2012) is reshaping both business-to-consumer (B2C) and business-to-business (B2B) marketing and communications. A panel of Gen Z professionals share their views on the future of media and marketing, exploring how the generation's traits—especially their diversity and focus on empathy and equity—are leading to drastic changes in the market and the workplace. Guests: Morgan Batts, Brand Executive at Weid...
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The Z Factor: How Gen Z Is Changing Everything
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